DESCRIPTION
Amazon Advertising operates at the intersection of advertising and E-commerce, and offers advertisers a rich array of media solutions across Amazon’s mobile and desktop websites, proprietary devices including kindle and Fire TV, and the Amazon Programmatic Demand Side Platform. If you’re interested in joining a rapidly growing organization working to build a unique, world-class advertising group with a relentless focus on the customer, you’ve come to the right place.
The Non-Endemic Account Management Team is looking for a highly motivated, Account Manager who is passionate about helping advertisers make effective, analytically driven, marketing decisions. As an Account Manager, you are someone with strong analytical reasoning and problem-solving skills; eager to dive deep into data to understand trends, and clearly communicate the “why” behind results and make actionable recommendations to internal and external partners. You will not only dive deep into 1st party and 3rd party data to understand trends for the advertisers you own, but also identify trends at a category or regional level to drive broader business impact at scale. You thrive in ambiguous situations and are a self-starter who can find solutions without guidance. Additionally, you will be able to leverage Amazon’s proprietary data to provide strategic and personalized recommendations, influencing both your internal team and your external customer to facilitate them reaching their business goals. This role is highly collaborative, working with Creative, Sales, Product, and Marketing partners on campaign execution to drive process improvement, gain efficiency and foster collaboration.
Key job responsibilities
- Become a knowledgeable partner on Amazon Advertising solutions
- Develop annual brand and media strategies for growth based on overall advertiser goals/objectives
- Develop campaign strategies and audience targeting recommendations per brand and product line
- Evaluate KPIs and optimize campaign performance using a data driven approach
- Perform in-depth data analysis to deliver actionable insights & recommendations that influence short-term/ long-term digital media strategy
- Educate advertisers on performance metrics, insights, and how to achieve greater results on Amazon
- Work cross-functionally with sales and other Amazon partners to drive incremental revenue and increase advertiser satisfaction
Basic Qualifications
- 3+ years of experience in digital advertising and client-facing roles
- Experience with digital media/marketing strategy, data analysis and data analytics & visualization
- Success in optimizing products and services based on client needs
- Media planning capabilities
- Strong Proficiency in Microsoft Excel
- Demonstrated success working with cross-functional teams and building strong relationships internally and externally
- Excellent organizational, interpersonal, and communication (written and verbal) skills
Preferred Qualifications
- Experience in Omni-channel marketing, display, over-the-top (OTT), or search marketing
- Adept at solving problems that span business and technology
- Programmatic strategy and implementation experience
- Proven track record of delivering results (including revenue targets) and significantly contributing to advertiser revenue growth
