Area Marketing Manager, Oral Health

Site Name: Singapore – Rochester Park, Indonesia – DKI Jakarta – Jakarta Selatan, Malaysia – Kuala Lumpur, Philippines – Metro Manila – Makati, Taiwan – Taipei, Thailand – Bangkok

Posted Date: Feb 16 2022

This is location agnostics across SEA and Taiwan

Why Consumer Healthcare?

Right now, we’re on an incredible journey as we prepare to become the first independent, 100% focused consumer healthcare company. We’re doing this at a time when the work we do has never mattered more. Better everyday health is about improving the health and wellness of the consumers that we touch every year – over a billion and a half of them – and it goes beyond products. It’s about truly helping people manage their health proactively in different ways as consumer needs evolve.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Job Purpose

To grow GSK Oral Healthcare portfolio in South East Asia and Taiwan region at an area/regional capacity, including building strategic alliance with category and local teams to drive strategic directions, implementing brand activation plans by considering local regulations, prioritizing the innovation pipelines fulling consumer and customer’s needs, and work with cross-function teams explore claim upgrades to deliver top-line and bottom-line results.

Responsibilities

Build category defining brands our consumers will love

• Develop actionable local insights (consumer, shopper, expert and competitor) that build on global insight to generate locally relevant Area Task Maps driving focus at LOC
• Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity
• Identify investment priorities with appropriate mix between advertising and in-store efforts in collaboration with LOC
• Develop winning creative briefs and lead co-creation with agency partners to adapt global creative executions by exception addressing validated local insights and improving ROI

Deliver excellence in commercial delivery to become first choice for shoppers, customers and experts

• Guide development winning Market Activation Plans (MAPs) in the context of the trade and competitor environment in partnership with LOC’s. Drive consistency with Category Brand Growth Plans and across SEA
• Define optimal channel focus and mix, and develop inspiring activation toolkits (to include key visuals, promotion and activation guidelines) to drive winning LOC execution
• Contribute to the development of the shopper strategy, driving LOC teams to win the war in the store with powerful visibility for our brands in the ‘last metre’ across modern, traditional, pharmacy & expert channels
• Collaborate on expert marketing strategies to strengthen “expert recommended” differentiation for relevant brands

Use science and innovation to improve lives

• Recommend innovation plans across SEAT markets
• Drive brilliant in-market execution of new product launches using global launch models and best practice
• Validate, localize and consistently deploy winning claims working closely with Category, regulatory, medical and activation teams

Deliver high quality products and service at the right time and cost

• Work with Supply Chain partners to optimize gross margins and COG‘s
• Deliver complexity reduction and value engineering initiatives to simplify supply chain and remove cost
• Manage area brand portfolio to maximise sales and profit for GSK
• Work with Finance to analyze the P&L and identify the impact of alternative actions

Shape talent and culture by living our values and developing our people in a high-performance culture

• Build one SEAT mindset and cross functional team for brand
• Leverage Marketing Way as “the way GSK does marketing” coaching LOC activation teams in best practice and championing continuous improvement
• Share best practice with Brand activation leads in LOC
• Develop understanding of importance external stakeholders (key customers, government & regulatory agencies, KOLs, industry bodies)
• Drive external focus including regular field visits with in-market sales and activation teams
• Model GSK values & behaviours and compliance with all GSK codes of practice.

Impact measurement in driving business to first and best FMCH

• Responsible for tracking brand equities and recommending remedial action
• Drive innovation planning, sequencing, implementation planning, tracking and learning
• Measure success of global initiatives and provide timely and quality feedback to Category teams

Requirements

• Minimal degree in Marketing, Business or equivalent
• At least 10 – 15 years experience in FMCG marketing with 4 years experience at a management level
• Good in Data and Insight analysis to explore the new opportunity
• Strong influencer – ease and confidence needed in influencing senior stakeholders at SEAT, APAC, Category and Industry Partners required.
• Able to operate at a highly strategic level, developing the marketing strategy and then working with the teams to execute the same.
• Strong problem solving capabilities – role requires the skill of problem solving, making things possible and use collective teamwork to find solutions that meets business objectives. Customizing the solutions to meet specific business needs keeping in line with overall Brand / Category strategy is a skill this role holder needs to posses
• Innovative and able to think of out of the box solutions to implement marketing strategies
• Strong business acumen, and using data to explore new opportunity or pre-empt competition

Diversity, Equity and Inclusion

In Consumer Healthcare we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair

and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

Our goal is to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.

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