Assistant Manager E-Commerce DTC


About the job

Purpose & Overall Relevance For The Organisation

  • Manage adidas E-Commerce DTC stores for sales and operation to meet sales target by topline and margin.
  • Continuous optimize consumer journey and timely update DTC site merchandising to drive improving conversion.
  • Drive operation excellence for higher purchase frequency, improving customer service, lower cancellation and return rate.
  • Analyze sales, website/APP and traffic data to optimize E-Commerce DTC business continuously and catch potential business opportunity.

Key Responsibilities

  • Develop and execute an strong marketing and campaign calendar to gain new engaged consumers and to incentivize more purchase from existing consumers.
  • Plan and improve official online sales channel presentation of main page, category, product page headers and pictorial photo shooting for consumer experience.
  • Develop on-site hard launch and sales promotions aligned with eCom and Brand teams and provide guidelines to design agency and review the final creative.
  • Bringing new features live on the on-line sales channels, following up consumer online trends, applications and technologies to increase consumer shopping expectations.
  • Work with cross-functional departments to ensure flawless execution and seamless connection plans.
  • Create the customer relation activation (e.g. eDM, SNS, Line Push) with CRM team to communicate with members and analyse data, campaign result review including key learning.
  • Lead site enhancement and A/B roadmap with a focus on optimizing the consumer journey and streamlining path to purchase and work closely with eCommerce operation to implement data driven changes.
  • Be on top of market insights, data and industry trends and drive improvements and enhancements to official online store (eCommerce, eTail) and eMarketplaces sites that support business goals.
  • Execute assigned projects in areas such as analytics implementation, database integration, tag management, qualitative data, etc.
  • Manage E-Commerce Customer Service team to solve customer queries with impriving customer satisfaction and return purchase.
  • Manage agencies & KPI’s planning and tracking.

Key Relationships

Internal: Retail Merchandising, Brand Activation, CRM

External: Online partners, media agency, creative agency and vendor.

Knowledge, Skills And Abilities


  • Online merchandising knowledge and specific experience in digital strategy and execution especially on online consumer experience optimization and conversion rate improvement.
  • Ability to present technical results in a strong manner with clear action steps.


  • Very strong in building and maintaining relationships.
  • Team player.
  • Strong brief writing skills.
  • Must have excellent attention to detail and be flexible and adaptable to change.
  • Excellent analytical and problem-solving skills.
  • Excellent presentation, written, and verbal skills.
  • Advanced Outlook, Excel, Word and PowerPoint skills.


  • Fluent spoken and written English.

Requisite Education And Experience / Minimum Qualifications

  • University degree or above.
  • At least 5 years in eCom business in sporting goods, FMCG or fashion industry.
  • Proven track record in online merchandising, digital strategy, planning and implementation.
  • Passion for eCommerce, fashion and sports.

To apply for this job email your details to

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