Assistant Manager – Trade Marketing

Samsung Electronics Southeast Asia & Oceania

Position Summary

  • Strengthen the product’s competitiveness in the market by planning differentiation strategy based on the market, customer, competitor and technology analysis.
  • Define the functionalities of the products and create short-term and mid-term roadmaps for each product.
  • Identify new business areas through market, technology trend and product analysis.

Role And Responsibilities

  • Co-work with Product Marketing and Sales Team to develop and implement customized channel promotions for products.
  • Analyze channel sell through and promotion results, outlet by outlet and implement improvement plans.
  • Conduct and check competitive benchmarking, retail price comparison, competitor movement and feedback to Product Marketing and Sales Team.
  • Analyze channel performance, shops performance and provide feedback to Product Marketing Managers and Sales Team.
  • Identify and implement key KPI metrics for measurement of efficiency and resource allocation.
  • Have a systematic retail outreach program to ensure high share of mind with store managers, floor salesmen and other influencers.
  • Develop new channels to assist sales team to grow the business.
  • Create synergy in Marketing data tracking, store capacity mapping, shops mapping and develop improvement plans.
  • Ensuring alignment across the sales and marketing on field sales needs and marketing initiatives and budget management
  • Providing seasoned leadership in the translation and execution of the marketing strategy into impact programs
  • Co-work with Sales Managers and Retail Marketing Team on shelf share analysis, conduct shelf share audit and recommend improvement plans.
  • The role needs to work closely with Product Marketing Managers, Retail Marketing Manager and Sales Teams in various channels
  • Coordinate and manage training and development of Channels and Retail marketing
  • Performs other duties as assigned by management /direct supervisor

Skills And Qualifications

  • Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways
  • Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
  • Normally receives little instruction on day-to-day work and receives general instructions on new assignments
  • Typically requires minimum 5 years’ of related experience and a Bachelor’s degree, or 3 years and a Master’s degree; or a PhD without experience

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