Brand Experience (Marketing) Executive – Westfield Garden City

Scentre Group (Owner and Operator of Westfield in Aus and NZ)

About the job

Our Story

Scentre Group is the owner and operator of 42 Westfield living centres in Australia and New Zealand; partnering with the world’s leading retail and luxury brands to create a unique shopping and leisure experience for our customers. A career with us fosters the chance to be a part of a company that is transforming the digital and physical retail space.

Every day, our people play a vital role in our purpose to ‘create extraordinary places, connecting and enriching communities’.

Your opportunity

The Brand Experience team is about creating the ultimate shopping experience for our customers delivering exceptional experiences every day. As the Brand Experience Executive you will support the Brand Experience Team to deliver best in class executions of marketing strategies, in addition to driving superior centre performance. In this busy and challenging role, you’ll work alongside the Brand Experience team on marketing strategy, events and communications, as well as play a key role in the broader Customer Experience Team.

Day to day, your main responsibilities will include (but not be limited to)

  • Developing and executing local implementation of the digital strategy to deliver customer-focused needs across owned, earnt and bought channels in conjunction with the Brand Experience Manager
  • Developing plans & execution (including timelines and budgets) for key centre activations and events in conjunction with the Brand Experience Manager
  • Providing inputs for the centres Brand Experience Plan with a focus on retail energy, and local priorities and pillars/programs, so that budget and resource can be aligned with the Customer Experience Strategic Focus and Strategic Asset Plans.
  • Assisting with the preparation and management of the annual centre Brand Experience income and expense budget, including sourcing quotes, creating purchase orders, generating accruals, processing invoices and reforecasting.
  • Working effectively with agencies and external suppliers to deliver quality creative assets and services on time and on budget
  • Gaining an understanding of customer’s needs by analysing insights, listening tools, and researching data
  • Developing plans (including timelines and budgets) for key centre campaigns in conjunction with the Brand Experience Manager.
  • Executing the centre’s communications / content plan across owned, earnt and bought channels.
  • Contributing to and executing local implementation of digital strategy to deliver customer focused needs.

What will set you apart from the rest?

We Are Also Looking For

You will be a confident and passionate self-motivated individual who enjoys working in a high performing culture.

  • Demonstrated generalist experience within a marketing role, where you’ve had exposure to brand management, digital & social media, event management, and public relations
  • Ability to make decisions, be accountable, meet/exceed goals and achieve high-quality results
  • Someone who has a customer centric mind-set and puts the customer at the heart of all decisions
  • A qualification would be preferable within in Marketing or a related field, but not essential
  • Skills – communication, brand management, customer experience/guest services, digital & social, media & PR, event management, research & analysis, negotiating
  • Attention to detail and excellence in execution

What sets us apart from the rest?

  • A collaborative, inclusive culture
  • Diverse career paths across our vertically integrated business
  • Ability to innovate in a company that not only encourages it but will facilitate it
  • Competitive benefits including 18 weeks parental leave, volunteer days to work with our charity partners, health and wellbeing discounts and the ability to purchase extra annual leave

Our diverse and inclusive workforce is not only something we’re proud of, but something we’re committed to. We encourage and support our people to bring their ‘whole selves’ to work each and every day because we believe our differences contribute to our success and ensures a workforce that reflects the customers we serve, in the communities in which we operate. This commitment is backed by executive and employee-led working groups including LGBTI, gender equity, mental health & wellbeing, working flexibility, disability and alongside other initiatives. Aboriginal and Torres Strait Islander peoples are encouraged to apply.

To apply for this job email your details to

Job Overview
Job Location