Commercial Marketing Graduate

The Goodyear Tire & Rubber Company

About Us

Goodyear is an iconic market leading tyre manufacturer with a global presence. The company’s UK & Ireland headquarters is based in Birmingham and has a thriving team of people working to promote, sell and deliver a total mobility package that includes tyre products, service aspects in TruckForce our Service network to fleets, and Solutions, our leading digital solutions that help fleets monitor their vehicles and provide efficiencies.

This opportunity is in our B2B Marketing team, providing a role with a focus on Event Management and delivery including some aspects of digital Marketing. The Goodyear B2B Marketing team has responsibility for Commercial/Truck and off-the-road (OTR) tyres.


  • You will be the lead person in the project planning and execution on event management requirements, coordinating activities on the day of the event and implement back-up plans when necessary. As part of the role you will manage all customer invitation and lead generation follow up and post event evaluations. Organising and executing various events, including ITT Hub, Hillhead, Blimp Activation, Drive Results Roadshow, Network Council Meeting, and Motor Transport Awards.
  • Negotiate and liaise with numerous vendors/suppliers to deliver event requirements, setting deadlines and creating objectives for the events
  • Liaise with our key marketing agencies to develop any required promotional materials to support the event, including any artwork and print
  • Ensure adherence to Health and Safety guidelines and Risk Assessment completion
  • There is the opportunity to work with leading PR agency Bottle, to leverage the events we are attending within relevant media. Maximising this coverage across our social channels.
  • Provide weekly project updates to relevant stakeholders
  • Undertake daily administrative tasks to ensure functionality and coordination of the Event activities, including purchase order management and budget tracking.
  • Provide and produce relevant updates for the monthly Customer contact strategy communications plan. To cover social channels such as, LinkedIn (Goodyear Truck & Bus Mobility – Europe), and goodyear Now (Goodyear’s internal online communications app) including executing communications and event invites through Hybris, our CRM marketing communications tool.
  • Attendance and representative of UK Commercial Marketing on regional and internal meetings
  • To assist in full marketing mix and UK & Ireland Calendar activations where the need requires.

What We Are Looking For

  • 2:1 in marketing or a business-related degree.
  • Experience in all Microsoft packages including Excel and Powerpoint.
  • Strong communication, interpersonal and negotiation skills.
  • Outstanding organisational and coordination skills.
  • Attention to detail to ensure every aspect of the event is perfect
  • Excellent multitasking and task prioritisation skills
  • Strategic, analytical and able to work independently.
  • Capable of using your own initiative and be proactive with strong problem solving skills.
  • A full UK driving licence and confidence to use Company pool cars is essential.
  • Must have ability to be able to stay away from home for short periods of time
  • Must have experience in event or hospitality management, project management and supplier/vendor management. Social content development is desirable.

Benefits Include

  • Free tea and coffee facilities, fridges, microwaves, break out rooms
  • Congestion charge free onsite parking
  • Laptop, necessary tech equipment and full access to our GDHQ offices

To apply for this job email your details to

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