Commercial Senior Manager

Base

Overview

Base is a digital-first beauty company on a mission to inspire everyone to be comfortable with their own skin. We create digital experiences inspired by our community that foster connection, inspire a sense of belonging, and invite people to participate in Base. We are inclusive, customer-devoted and results-driven!

We leverage unique and engaging online experiences as well as consumer participation to fuel our growth. In 2 years, we have built a reputable brand that has revolutionized how consumers, and how the industry, think of clean beauty. The foundational DNA of our brand is resonant across young generations. Our next step is to bring Base to more people in more places.

In order to drive the next level of growth for our brand and business, we are looking for a Commercial Senior Manager to build, lead and scale the Company’s Retail sales channel on the overall commercial strategy, including setting up promotional campaigns to acquire and retain consumers and ensure the implementation is running according to the project timeline. This role will report to the SVP of Commercial.

6 Month Expectations

Collaboration

  • Establish highly productive internal partnerships across performance marketing, brand, data, ops, engineering, and product to ensure that the strategy meets overall business goals
  • Deliver an effective approach to reporting out to various stakeholders across Base leadership team
  • Be an exceptional people leader and manager. Attract, retain and grow a high-performing team that elevates others around them
  • Develop the acquisition and lifecycle channel strategy considering all relevant channels and opportunities in partnership with integrated marketing and journey teams
  • Collaborate with performance marketing, data and brand teams to guide A/B creative tests, incrementally tests, and spend scaling tests on campaigns online and offline to identify what works best
  • Work with SVP of Commercial to forecast, plan forward-looking performance, budgets, and merchandise planning.

Channel Strategy

  • Collaborate with Data and Performance Marketing team to ensure we’re targeting and testing into high-value and relevant keywords or audiences that support our business and product needs.
  • Leverage customer insights to better segment, target and reach potential customers.
  • Drive promotional campaigns in the retailers from planning to execution and beyond to meet key performance metrics.
  • Liaise with designated Key-Account Manager (KAM) from Retail partners to tap into Retailer promotional campaigns opportunities.

Test and Learn

  • Collaborate with Performance Marketing, Brand and Data to scope out and identify new channels, platforms, tools, and systems to improve performance.
  • Test new channels and trends.
  • Test and learn and scale what works and have the confidence to cut what doesn’t.
  • Develop hypotheses and perform A/B (or multivariate) testing to recommend optimizations.

Performance Management

  • In partnership with finance and data teams, establish the performance targets, using benchmarks and best practices.
  • Set acquisition and growth targets for marketing teams spread across offline and online channels
  • Allocate and modify budgets for efficient spending.
  • Tweak strategies and budgets based on current performance to maximize ROI.
  • Direct and manage team and agency performance on various channels to achieve goals and ROI targets.
  • Optimize marketing budgets to maximize Return on acquisition spend and efficiently scale new customers.
  • Identify pain points to creatively improve non-performing areas.

Qualifications

  • Strong interest in the beauty and consumer goods industry.
  • Experienced leadership with min. 5 years of work experience, with 2+ years specifically focused on the acquisition with expert knowledge of retail. Experience working in a retail environment is a strong plus.
  • Comfortable working with numbers with advanced Excel skills. SQL is a strong plus.
  • Data-driven with strong quantitative and analytical skills and think in terms of LTV, ROI, and an impact on the bottom line of the business.
  • Deep understanding of the user journey and funnel in retail, sales cycle and product lifecycle and their respective pressures on the marketing organization to drive demand and revenue.
  • Exceptional written, verbal, and in-person presentation skills.
  • Multi-tasking, highly organized, excellent attention to detail.
  • Ability to both lead and drive autonomously and to tight deadlines with regular updates to key stakeholders.
  • Growth mindset.

To apply for this job email your details to hello@cturtle.co

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