Digital Manager – Blended Whisky;新媒體行銷經理


About the job

Job Description

Top 3-5 Accountabilities:

  • Lead the development and execution of brand digital and social strategy
  • Lead digital strategy and development, including digital strategy planning, budget management, operation management
  • Manage all digital platforms and proactively identify growth drivers and generate content in social/digital marketing channel
  • Centralise the data source and cross check the data from different digital channels, regular review the data to generate the insight including consumer behaviour, campaign performance.
  • Keep optimising the execution plan, media mix and content strategy to improve the outcome
  • Share the experience and insights to the global digital team.
  • Other relevant assignments and ad-hoc projects

Qualifications And Experience Required

  • Strong consumer or category marketing capabilities
  • 5+ years’ experience in digital marketing and social media advertising
  • Excel in various source of data analysis to get solid knowledge of consumers’ social behaviour and insight which could adapt and optimized the performance.
  • Rich experience of digital media planning with deep understanding of media trend, consumer consumption and media dynamic. Well connection with digital media networking is a plus.
  • Experienced in KOL and influencers strategy development and management.
  • Experienced in O2O execution, knowing how to connect the dots of online and offline campaigns to maximize the impact.
  • Experienced in managing relationships with internal stakeholders and external partners.
  • Bilingual in English and Chinese (oral and written) is required.

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