Digital Marketing Specialist/ Manager

Job description:

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in social media and Google Ads who can help grow our brand awareness and client bases in domestic and overseas markets.

Responsibilities:

・Plan and execute digital marketing campaigns across all digital networks

・Develop an monitor campaign budgets

・Report and analyze our marketing campaign’s overall performance

・Stay on top of the latest trends and best practices

・Evaluate important metrics that affect our website traffic and target audience

・Propose growth strategies of our domestic and global markets

・Maintain and manage our ad accounts

・Coordinate with our content creation and sales teams

・A blend of analytics, strategy and operations to drive effective engagement and retention campaigns through marketing and product

・Identify opportunities for optimization within the current user funnel to improve performance metrics by understanding user behavior through data

. Work with data, product, and engineering teams to define any new requirements to ensure the right data are available for relevant, personalized, and real-time campaigns

・Plan and execute digital and print media plans including paid for digital advertising, social media plans, and SEO

・Formulate and execute data driven digital marketing strategies to achieve sales goals

・Develop and manage engaging content for social media channels.

Requirements:

・A minimum of 3 years experience in a digital marketing or advertising position

・In-depth knowledge of various social media platforms, best practices, and website analytics

・Up-to-date on the latest trends and technologies in digital marketing

・Applicant must be able to work in Singapore