Digital Media Manager

About the job

You are looking for a “trendy job” in a high-performing team and working for world class brands? You are bored with the normal “9-5” job, and want to join an open-minded, active and inclusive working environment. This opportunity seems to be for you!

We are looking for a Digital Media Manager to join our team ‍♂️ ‍♀️

What do we expect from this role?

Integrated Media Planning

• Align Media briefs and objectives with brand team to ensure they are in accordance with brand plans approvals
• Interface with Media Agency and brand team to ensure proper follow up in media flowcharts, quality of planning and buying
• Follow up for adjusted the media concept plans when there is any changes (down rating / decrease KPI, client’s change marketing / media plan…)
• Evaluate booking plan across channels: TV – Digital – Mobile – OOH – Print

Data Driven Marketing

• Build up Data Strategy full scale from Collection to Activation & Enrichment.
• Lead Data arsenal/ segmentation across functions from local & global.
• Develop & pilot iDDM approach for potential brand campaigns.
• Define modern consumer journey & map with data for better conversion.
• Initiate thru-the-line consumer journeys with AWO test – learn – reapply spirit.
• Master global tool/ system (DCM/ MOAT/ ADOBE/ Lumina/ Dashboard/ GMP) for on time optimization.

Digital eco-system

• Drive Digital transformation across our paid–own–earn channel into 1 holistic ecosystem with clear roles for each platform.
• Build up flawless consumer journey across digital platforms & close the deal with consumers.
• Formulate digital marketing strategy and road map to deliver tangible commercial value against company-wide business targets
• Maximize digital effectiveness by proactive proposing customized channel mix based on brand objectives.

Optimization – Measurement – Innovation seeking:

• Measure iDDM impact cross channels
• Build up report analysis structure to keep track on media KPI
• Building up and maintain the strategic partnership with Media partners/suppliers.
• Update trends in the market: new branding marketing activities, new commercials, new regulations on branding marketing, etc. & recommend suitable innovations for our brands.

Who are we looking for?

• 4-5 years experience in Media/Communication,
• Strong expertise in Performance & Data-driven planning.
• Having experience in mar-tech is preferred
• Use to work in a media agency
• Good – presentation skills & influence skills
• Good – management skills
• Logic thinking & Problem-solving skill
• Willing to work under pressure
• Detail-oriented

What we can offer?

• Opportunity to drive changes and make a high impact; working for global brands.
• Respectful and inclusive working environment, where your identity is celebrated.
• Diverse opportunities for career growth, since we always encourage our employees to break the limit to unleash their full potential.
• Continuous learning from various training courses and coaching from your direct manager, senior and peers.
• The competitive compensation package for both monetary and non-monetary schemes.
• Your well-being will be taken care of by our Health & Safety Team since Day 1.
• Be a part of our sustainability journey in Brewing the Better Vietnam.