Coty
Key Responsibilities
- Work with TP to define the online selling platform strategies
- Oversee the business of TiK Tok channel
- Drive the Sales & marketing plan and strategy while meeting turnover and profit targets on online selling platform
- Manage user interface maintenance, daily Ecommerce operation work, merchandising, products and display in accordance to sales and marketing targets
- Plan and execute online channels pricing strategy, and joint business partner plans.
- Create and manage annual expense budget and sales forecast
- Develop and implement short- and long-term campaigns to increase traffic, conversion, average order value, profitability and reduce shopping cart abandonment.
- Partner with digital marketing teams on third party platforms to ensure all promotional opportunities and events are fully supported / executed.
What You Will Bring
- Experience with Tik Tok channel for 3 years +
- Data driven planning, being able to balance between sales and profit
- Results oriented, Self-motivated and could work under pressure and dynamic circumstance
- Good English command and paper-work skill.
- Familiar with various online systems and platforms.
- Experience within the beauty industry is highly preferred but not must.
- Adaptive: Able to adapt plans, strategies and processes in ways suited to the needs of the business while promoting consistency.
