Email Marketing Manager


Viking is looking for an accomplished marketer, with a minimum of seven years’ experience, to own the end to end creation and execution of effective email marketing strategies that drive engagement and convert bookings.

This hands-on role requires a candidate who understands the metrics that are important to achieving our business objectives. A creative thinker to drive a sophisticated email marketing strategy that successfully influences our customer whilst adding a strategic lens to ensure the continual optimisation of campaigns to generate results.

Key Responsibilities

  • Ownership of the direct to consumer EDM strategy, campaign execution, content creation and platform management
  • Design short and long term EDM plans that focus on the customer journey and successfully move guests through the funnel whilst driving financial outcomes
  • Plan, build and schedule email campaigns that engage and motivate consumers using Oracle Responsys Marketing Cloud
  • Create and optimise EDM website landing pages, working in collaboration with the digital marketing manager
  • Lead campaign analytics and optimisations to improve performance and identify improvements for future campaigns with regular analysis and weekly reporting
  • Liaise with internal stakeholders to understand business requirements and priorities and manage resources to deliver on these
  • Plan and build new campaign workflows for re-targeting/automated programs – including personalisation and customisation of messaging, segmentation, timing selection, if/then scenarios, and automated tasks
  • Develop and execute lead generation strategy and programs, working in collaboration with the digital marketing team to execute across digital and traditional channels
  • Work with data team locally and in head office to continually manage/maintain a clean email database and ensure successful onboarding of all new leads into Responsys
  • Manage the regular Mosaic tagging of sales data to track and identify changes and trends in current consumers and our key Mosaic profile groups
  • Develop and execute a past passenger email marketing strategy that drives retention, advocacy and lifetime customer value
  • Work with the director of strategy and insights to undertake regular surveying/research of the PPAX database
  • Thought leadership – staying up to date with key platform releases and enhancements

Required Skills & Experience

  • A bachelor’s degree in a relevant field
  • Intermediate HTML knowledge
  • At least seven years’ work experience in a marketing role including at least four years email marketing experience, with demonstrated success in creating high-impact, unique marketing campaigns
  • Hands-on experience working with complex EDM platforms
  • Excellent copywriting skills and ability to produce well-crafted and engaging content
  • Experience in optimising HTML code and content for both mobile and desktop environments
  • Experience in Adobe Creative Cloud: InDesign and Photoshop
  • Experience in interpreting and using effective customer segmentation
  • An analytical yet creative thinker with demonstrated problem solving skills
  • Strong interpersonal skills and the ability to work well within a team
  • Excellent organisational skills
  • Attention to detail and can ensure the accuracy of campaigns implemented
  • Able to multitask and work to multiple deadlines and competing priorities
  • Enjoys a fast-paced work environment and be able to adapt quickly to business needs
  • Self-motivated with a desire to continually learn and grow
  • A demonstrated strong work ethic with a can-do attitude

Desirable Skills & Experience

  • Experience in Oracle Responsys and Adobe Marketo
  • Knowledge of Javascript
  • Understanding of the travel industry


  • A competitive salary package
  • Fantastic industry benefits such as reduced cruise rates and occasional familiarisations
  • Health benefits — Viking will contribute to your individual private health insurance
  • A supportive environment that encourages learning, while working alongside a fun, friendly team
  • Viking has a beautiful, modern office based in Surry Hills (Sydney), close to Central Station
  • Knowing that you are employed by an award-winning cruise company that is a true leader in the cruise travel industry at a global level

The Company

Viking is recognised as the world’s leading river cruise line, and with the launch of its ocean fleet in 2015, the company has now also become the leader in small-ship ocean cruising.

From Europe and Africa to Asia, Oceania and the Americas, Viking provides destination-focused itineraries designed for experienced travellers who have a keen interest in history, culture and geography.

Viking’s head office is based in Los Angeles, with sales and marketing offices in London and Sydney, and operational offices all over the world.

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