Global Brand Partnerships Manager

Remote Worker

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

We are looking for a Global Brand Partnerships Manager to join our team here at Binance. The ideal candidate is familiar with the entertainment, sports, celebrity and eSports scene. Also, experience working with global/ world-renowned celebrities or entertainment agencies to negotiate on sponsorship deals with the purpose of raising brand awareness and inspiring global adoption.

This is a remote role and can be based in any global location.


  • Lead branding opportunities on a global scale across various demographics and locations and identifying the key opportunities to develop our brand in those areas.
  • Negotiate branding rights for global sponsorships. Identify key avenues for collaboration with any entity and be able to convey how Web 3.0 technology can enhance their business.
  • Work across multiple teams so we can collaboratively approach branding opportunities. Present key value propositions to senior stake holders in the business.
  • Explore the sponsorship sources with the international impact, develop the partnership plan (e.g. budget, objectives, audiences, channels etc.).
  • Inform business decisions with data-driven insights.
  • Evaluate short and long term performance of marketing activities.
  • Drive operational excellence in marketing processes (e.g. workflows, tools).
  • Collaborate with other Binance teams on cross-functional initiatives.
  • Understand how brand initiatives can drive ROI and can aid in composing brand evaluation frameworks.
  • Can support various regional teams around the world by sharing thought leadership, guidance and intelligence on branding proposals.
  • Strong Brand Marketing Background, with a competence on Marketing strategy that integrates Social Media, PR, Email Marketing, Out of Home, Digital activation strategies and campaigns.
  • Fluent English.
  • Excellent client facing ability.
  • Not required, but ideally a background in Crypto or an understanding of Web 3.0 Products such as NFT’s and Fan Tokens.
  • Experience in working in partnerships and seeing them through to execution.
  • More than 5 years of experience (at least 2 years in marketing or strategy functions and at least 2 years in consumer tech, entertainment or management consulting companies).
  • Excellent skills in: quantitative analysis, written and verbal communication, project management and stakeholder influence.
  • Team player with strong interpersonal skills, but also able to work independently.
  • Thrive in a fast-paced environment.
  • High level of intellectual curiosity.

Working at Binance

  • Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
  • Fast moving, challenging and unique business problems
  • International work environment and flat organisation
  • Great career development opportunities in a growing company
  • Possibility for relocation and international transfers mid-career
  • Competitive salary
  • Flexible working hours, Casual work attire

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