Graphic Designer, Digital Content

Giant Tiger

Job Description:

Recognized as an Employer of Choice in the National Capital Region, Giant Tiger’s Home Office provides a dynamic work environment with many opportunities for a fulfilling career. We are a Canadian owned and operated retailer (and proud of it!), with a strong commitment to the community, and over 60 years of success. If you are looking for a challenging and stimulating career, Giant Tiger may be right for you. We believe in opportunities for growth & development, teamwork, and engagement.

The Graphic Designer, Digital Content will support the overall digital experience and content strategy by producing meaningful designs that will bring Giant Tiger’s digital content to life. The successful candidate will report to the Digital UX and Creative Director and will work closely with the Site Experience, Digital Marketing, Site Operations, Product Management, Marketing and PR teams to design engaging customer focused content.

The Graphic Designer, Digital Content will be responsible for designing fun, impactful customer-centric visual content for all of Giant Tiger’s digital channels (website, email and social). In this role the Graphic Designer, Digital Content will also contribute to building and executing strategies and processes to optimize content ensuring it meets business needs as well as supports the customer along their journey.

A strong understanding of brand guidelines, digital graphic design best practices and a knack for creating engaging digital content that brings stories to life online is essential.


  • Design original, inspiring and on brand customer-centric visual content for Giant Tiger’s digital channels and platforms including but not exclusive to the website, emails and social channels

  • Skilled in interpreting creative briefs and an ability to interpret high-level concepts and strategic goals, visually bringing them to life

  • Create designs that are consistent and on brand across all digital channels and platforms

  • Strong understanding of digital design best practices with a clear point of view as to how design can influence and guide the customer on their journey

  • Work closely with copywriters to craft clear, concise and compelling stories across different digital channels

  • Work closely with stakeholders and Digital UX and Creative Director when creating mock-ups, wireframes and seeking final approvals

  • Work closely with Site Experience, Digital Marketing and Product Management teams to effectively A/B test different designs and typography

  • Skilled at simultaneously working on multiple design projects with various deadlines

  • Ability to produce a variety of content and adapt style and graphic elements supporting different tactics and outputs

  • Ability to incorporate feedback and quickly pivot based on unplanned market and/or world events

  • Ability to prioritize and re-prioritize work

  • Create and maintain a database for creative assets

  • Flexible with an ability to thrive in a fast pace ever changing environment


  • Bring forth and confidently execute new and on trend designs and ideas

  • Participate in creating and maintaining the Digital Content Style Guide

  • Develop strategies and processes to optimize content ensuring it meets business needs as well as supports the customer along their journey

  • Participate in digital content planning and creative concepts for regular content as well as projects, key events and promotions

  • Present concepts and ideas to the Site Experience, Digital Marketing, Product Management and Digital Leadership teams

  • Conduct market research to stay up-to-date on trends influencing strategic decisions

  • Use data and site metrics to inform decisions

  • Collaborate and strategize with entire Site Experience, Site Operations, Digital Marketing, Product Management and Marketing Teams

  • Monitor and report on SLAs continuously striving to improve lead times

  • Confidence to make quick decisions that are on brand and aligned to the overall strategies of the business


  • Degree in Graphic Design or a related field

  • 5+ years of  web and graphic design experience; in-house or agency

  • 2+ years’ experience in eCommerce

  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

  • Experience with Figma and XD

  • Strong understanding of design processes and methodologies

  • Experience in both Agile and Scrum considered an asset

  • A portfolio illustrating your ability to deliver on brand digital content

Giant Tiger is an equal opportunity employer and is committed to fair and accessible employment procedures. Accommodation is available upon request for applicants and employees with disabilities.

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