Head of Merchant


We are a startup with BIG dreams – revolutionize the way businesses collaborate to build next-generation customer engagement platforms, creating exceptional values for users and businesses together.

Our coalition loyalty platform enables consumers to earn rewards conveniently and joyfully by interacting with the brands of their choices across a nationwide merchant network that today reaches 30% of the Vietnamese consumers. We aim to redefine the omnichannel shopping experience and set the standards on how brands should engage their customers by leveraging data to drive consumer insights, marketing efficiency, and product personalization.

TAPTAP is a trademark of VUI Vietnam, which is a Joint Venture company that is owned by Vietnam Investments Group (VIG) and United Overseas Bank Limited (UOB). VIG is a leading private equity firm in Vietnam with total funds under management of over USD 500 million and with stakes in over 35 brands in the market. UOB is a leading bank in Asia, headquartered in Singapore, with a global network of over 500 offices including Vietnam.


  • Own the strategic plan and execute on merchant development, including acquisition, growth and retention for the largest and strategic brands in the market
  • Drive business development with merchants to secure them onboard our loyalty platform
  • Own and meet top-line merchant KPIs, e.g. revenue, gross volume, number of merchants and stores, presence in key verticals identified, number of transactions, etc.
  • Lead team to identify opportunities, manage and develop proposals/merchant pitches and negotiate new business agreements (e.g. contract clauses, pricing, etc.) as well as enhance existing relationships
  • Collaborate with product and tech teams on product features, deployment plan, roadmap, payment flow, user experience, etc.
  • Cooperate with the marketing team to design merchant-facing initiatives. Conduct rigorous experiments on the effectiveness and efficiency of these initiatives that will inform long term strategy, leveraging both qualitative and qualitative data and merchant insights
  • Own weekly, monthly and quarterly reporting on the status of merchant development pipeline to the CEO and Board of Directors


  • Bachelor’s Degree required; masters/post-degree preferred
  • At least 6 years of experience in sales and/or business development manager building and leading high performing sales teams in fast-paced B2B companies
  • Strong strategic thinker to propose merchant strategy to BOD.
  • Self-starter with high work ethics and integrity.
  • Strong interpersonal and presentation skills for interacting with prospective merchants.
  • Excellent hands-on experience in establishing partnerships with upper/executive management levels of big brands.
  • Excellent conflict resolution and team-building skills.
  • Sound consultative and solution selling skills with a proven track record.


Opportunity to be part of a pioneer team of a digital start-up with huge growth opportunity and strong backing from two organizations that are market and innovation leaders in their respective industries.

This role is a part of the company Executive Committee and enjoys high visibility and frequent exposure with the Board of Directors.

Other benefits:

  • Part of a pioneer team of a digital start-up with huge growth opportunities and strong backing from two organizations
  • 13th-month salary and performance bonus
  • 15 annual leaves
  • 100% Social Insurance
  • Private healthcare insurance, yearly checkup
  • Gathering activities on special occasions (Christmas, New Year, Women’s Day, etc.)
  • Company trip and team building activities
  • Snacks, tea, and coffee are ready to serve
  • A flexible environment with super fun and enthusiastic colleagues.

To apply for this job please visit job-plus.co.

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