IC Performance and Engagement



The role of the Consumer & Market Insight (CMI) function is to show the business where and how to win. This is accomplished through the CMI mission to provide inspiration and provocation to drive transformational growth. This role partners with the Ice Cream Team within Thailand. This role requires the driving of strategic and transformational action with all key category and country stakeholders whilst becoming familiar with a wide range of qualitative and quantitative research methods. In addition to more traditional research methods, to thrive in this digital era brands must constantly monitor the digital/social media landscape. CMI has a key role to play in using this data to help the brand make genuine connections with its consumers; respond quickly to any issues; identify short, medium, and long-term category trends, and much more. The successful candidate will be able to demonstrate experience in turning Big Data into insight that helps the business grow. Additionally, we are looking for someone to take the lead in driving new digital methods and skills within Ice Cream as we strive to do things faster with higher impact. This position would give you the opportunity to develop your skills as an agent of growth and to make a real impact in the lives of the people we serve.

Job Summary

As IC Performance and Engagement your responsibilities would include:

  • Identifying Country/Cross-Category Growth Insights & Opportunities which lead to Transformational Actions
  • Distilling insight from primary and secondary research/data to drive growth in the business.
  • Build and give a clear point of view from analyses as well as the outcome of research studies. You should then be able to articulate this point of view to key stakeholders and drive recommendations going forward.
  • Independently manage conversations with marketers and senior CMI colleagues, to land/persuade on key business recommendations.
  • Building knowledge of key markets, the category and consumers to inspire and inform projects; including bringing in and feeding the nuances of the local culture.
  • Work closely with agency partners, using various sources of data (including digital) to identify trends, opportunities and threats.
  • Developing your own research skills, making full use of the CMI Portal, CMI Guidelines tools and templates, Training opportunities, coaching/ mentoring from line manager as well as working with Centres of Excellence.
  • Building own understanding of key business processes e.g. Category / brand strategy, Integrated Brand Planning (IBP), Innovation and Renovation (IPM), Communication (IBC)
  • Be able to work and build a relationship with teams and colleagues within Thailand Ice Cream and CMI.


  • A positive attitude and can-do attitude despite the changing demands of changing briefs and difficult deadlines.
  • Strong communication skills both written and verbal are needed to work with different functions and land insights and messages in a compelling way.
  • The ability to collaborate seamless & lead across agency partners and internal Unilever teams will be crucial.
  • Tenacity and resilience.
  • Curiosity is essential for exploration
  • Strong attention to detail.
  • Great observation skills

Primary Interfaces

  • SEA & TH Ice Cream CMI Lead
  • Country Director for Ice Cream in Thailand
  • Brand Managers
  • Market Research Agencies, Advertising Agencies
  • Category/Global CMI Team
  • Consumer Technical Insight Team
  • R&D, Customer Marketing, Finance
  • Agency Partners (primarily retail panel, consumer panel and consumer tracking agencies)

Skills And Experience

  • Think strategically – the ability to design, develop and land research with impact
  • Opportunity spotting skills, with data deep diving abilities
  • Analytically minded and numerically oriented.
  • Capability to derive insights from the integration of different data & connecting the dots
  • Ability to take a brief and help ensure that the research will deliver what our internal customer needs, not just what they asked for.
  • Good facilitation skills to be able to build capabilities of CMI & Business Partners through facilitating sessions like for example People voice, and Shopping immersion sessions.
  • Good project management skills
  • Develop output, which is simple, fact-based rather than fact-filled, focusing on storytelling, recommendations, and impact to get growth
  • Experience in working with continuous research data – retail tracking, consumer panel, and tracking data is essential.
  • A minimum of 4 years of relevant work experience, ideally with a background in Research / Analytics
  • Fluent English (verbal & written)

Unilever is an organization committed to equity, inclusion, and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever, we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

To apply for this job email your details to hello@cturtle.co

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