Insights Analyst

Latitude Financial Services

About the job

Let’s talk about the role

The Insights Analyst is responsible for generation of customer and portfolio insights across Latitude Financial Services, as well as the end to end delivery of campaigns, including pre-analysis, execution, performance review and fulfilment if necessary. The role has the opportunity to work with large customer transactional data sets and web-based Big Data sources, utilising best-in-class data warehousing and analytics infrastructure

  • Generate analytical insights from LFS customer base and product portfolios, to support business initiatives, solve business problems and drive incremental value to the business
  • Campaign execution including both ad-hoc and BAU campaigns, for all the portfolios within LFS, keep campaign contact history up to date and complete the fulfilment process as required.
  • Improve the ROI for Marketing Campaigns for both prospecting, cross-sell and lifecycle marketing, through the provision of pre-campaign targeting, campaign execution and post implementation reviews
  • Liaise closely with the internal teams from the business to define requirements and external vendor for analytics tasks and campaign activities

Let’s talk about you

  • You are able to demonstrate the ability to understand business requirements, create actionable insights, which help drive business strategy and profitability, and deliver campaigns accurately and timely
  • Logical thinker, strong analytical and mathematical skills, with excellent attention to detail
  • Demonstrated ability to undertake data and statistical analysis or a passion to do so.
  • Ability to share analytical findings using a visualisation tool.
  • Fluent in SQL, and experience in management of large datasets to ensure integrity, quality, accuracy of data for analysis
  • Strong communication skills, both written and verbal, with proven capability to articulate and present complex information
  • Any prior experience with open-source tools, such as R or Python or Google Analytics would be a bonus

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