Integrated Marketing & Synergy Specialist (Traffic)

The Walt Disney Company

About the job

In this role, the Traffic Specialist will support the Sr. Manager, Traffic and Director, Integrated Marketing & Synergy to ensure all creative assets are delivered on a timely basis to network partners and media agencies, assets are properly requested within a reasonable timeframe, and monitored throughout the completion of a campaign. The Specialist must have exceptional interpersonal skills to develop strong working relationship with creative, digital, and other marketing team members and executives. Collaborate with A/V creative and finishing teams to help layout broadcast and digital video needs for synergy partner weekly rotations. The ideal candidate is a highly collaborative & organized individual with great attention to detail and the ability to manage multiple workflows in a fast-paced environment.


  • Collaborate with Sr. Manager and Director on Broadcast, Radio and Digital rotation based on campaign
  • Coordinate with Paid Media Traffic Manager/Specialists and AV and digital teams to source timelines, asset availability and creative allocation
  • Update weekly partner rotation documents aligning to overall media creative allocations and timelines
  • Work closely with AV teams for spot needs for Disney Channel, Disney XD, and Disney Jr. and acquire asset materials such as animated/static billboards and :10/:05 copy reads for partner use
  • Request digital video and banner assets to creative/agency team with specifications in a timely manner and secure delivery to agency and partners
  • Organize asset delivery requests for synergy partners for TV Spots, Radio, Special Looks, and Custom Creative
  • Develop weekly rotation highlights for internal team reference
  • Organize all partner rotation documents in network folders, as well as create and review any rotation highlights/summaries for the IMS team leads
  • Update rotation details weekly within marketing briefs/plans as needed
  • Build and foster relationships with internal marketing and external teams – strong interpersonal skills a must
  • Keep Sr. Manager and Director apprised of any new campaign content/spot priorities/messaging changes
  • Take on additional projects as needed

Basic Qualifications

  • Exceptional multi-task skills with the ability to work on many projects/film titles simultaneously in a high pressure, fast paced environment
  • Able to prioritize and meet deadlines with the ability to change course of action quickly
  • Excellent written and verbal communications and interpersonal skills to assure successful interaction with executives and business unit contacts
  • Team player with a positive outlook that works well with others
  • Detail oriented with superior organization skills
  • Reliable, flexible, and reachable

Preferred Education

  • College Degree preferred
  • Relevant experience in media or advertising preferred, but not required
  • Proficient/Advanced in MS Office – specifically in Excel & PowerPoint (and/or Keynote)

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