L'Oréal

Job Title: Manager – Marketing
Function: Marketing
Division: Designer Fragrances
Supervisor Title: Dir, Marketing
Location: New York, NY

Job Summary: Plays a key role in the development of product launches, 360 marketing strategies, and overall brand vision. Implements marketing strategy including launch plans and promotional calendars while controlling costs and managing profits and loss. Works closely with marketing management to create, develop, execute, and evaluate new product launches and promotional marketing programs to support the brand.

Job Requirements

Bachelor’s degree
3 – 5 year’s cosmetic marketing experience required
Strong written, oral, and interpersonal communication skills
Strong presentation skills
Knowledge of industry
Ability to handle a fast-paced environment
Adaptability in a rapidly changing environment

Judgment and Decision Making
Offers judgment and opinions on marketing strategy of team. Requires moderate supervision in decision-making.

Financial Scope
Responsible for execution of annual budget and tracking all trends. Works with finance to reconcile budget trends vs. actuals for areas within brand responsibility: samples, print, displays, testers and special events

Essential Duties And Responsibilities

360 Marketing:

Forecasting

Develop forecast proposals for new products/sku’s as well as revised forecasts for existing businesses affected by launch
Prepare and/or review MD’s for all necessary information, maintain accurate files on ongoing projects, keep abreast of all timetables for new product launches and ensure that deadlines are met in a timely manner; identify potential problems
Monitor plant inventory levels for retail and promotional items to ensure appropriate stock levels
Coordinate bi-annual phase-out meeting, recommending products for discontinuation, reviewing obsolete inventory levels, and lost revenue implications

Sampling

Work with sales team to forecast correct quantity of samples to support programs with highest ROI
Maintain files of key competitive sampling vehicles/programs and competitive advertising and samples of new products as it applies to business segments

Media

Brief creative team on assets to support media investment
Create competitive presentations on best performing awareness, consideration, and conversion content
Suggest optimizations to upper management based on campaign performance.

Advocacy & Influence

Work with PR team to ensure influencer spend aligns with brand panier
Creative:
Initiate new Marketing proposals and drive development with Creative group
Develop/issue creative fact sheets on new projects
Ensure that Creative is aware of all copy/package direction, providing components, working copy, etc.
Drive display development, focusing on marketing objectives
Review all copy submissions
Ensure art mechanicals are accurate for content, and that they are released on time
Monitor the accuracy of final copy/art mechanicals.
Special Events:
Work closely with sales team/all necessary departments to assist in development of all in-store events, outlining objectives and budgets
Ensure that all launch requirements are met
Follow-up on all results
Ensure that marketing is aware of latest spending estimates
Sales Reporting Responsibilities:
Complete knowledge of unit/dollar volume for each product within brand responsibility – both retail and net
New Products:
Track net shipment performance of all new items for 6 months after launch
Issue post-launch status reports to ensure that all launch commitments and backup orders are met
Prepare quarterly brand review and new products vs. basic business review as required
Track retail sell-thru of all launches for the first 12 weeks plus key products and categories on an ongoing basis
Additional responsibilities:
Work with Director/AVP to recommend strategic retail pricing for new products; recommend price increases for existing products
Prepare Competitive Pricing Review of all product segments and major prestige brands bi-annually
Maintain files of key competitive sampling vehicles/programs and competitive advertising and samples of new products as it applies to business segments
Market visits on an ongoing basis

Required Competencies

Leads with Human Sensitivity – Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures)
Displays Sensitivity to Our “Métier” – Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty
Demonstrates Entrepreneurship – Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision
Innovates – Shows curiosity, imagines creative solutions generating business value, promotes team creativity (i.e. participates in creative controversy using insightful questioning)
Achieves Results with Integrity – Conveys energy, focuses on results (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity
Manages Complexity – Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas)
Interacts Effectively – Listens and communicates effectively (i.e. presents confidently and convinces others) and actively networks

Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.