Marketing Automation Specialist

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The Role:

  • Develop and execute all marketing automation requirements to achieve loyalty and customer strategy across email, SMS, and social media. Across all markets and customers (members, non-members, corporate, wholesale, and suppliers)
  • Provide recommendations and enhancements to generate increased performance from core KPIs such as acquisition and frequency drivers.
  • Develop and execute all personalisation programs and streams across digital channels including but not limited to email, on-site, and SMS to improve segment/cohort performance.
  • Be the marketing subject matter expert for everything required within the technology stack deployed for marketing automation.
  • Deliver strong leadership through key stakeholder engagement and functional expertise
  • Enhance and deliver digital and marketing strategies that position Horseland as the Heart of the Equestrian Community.

A bit about you/what we are looking for:

  • 3+ years in a Marketing role
  • CRM, Loyalty experience
  • Strategic and Customer focused
  • Loves retail, sporting goods or animals!

To apply for this job email your details to hello@cturtle.co

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