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The Role:
- Develop and execute all marketing automation requirements to achieve loyalty and customer strategy across email, SMS, and social media. Across all markets and customers (members, non-members, corporate, wholesale, and suppliers)
- Provide recommendations and enhancements to generate increased performance from core KPIs such as acquisition and frequency drivers.
- Develop and execute all personalisation programs and streams across digital channels including but not limited to email, on-site, and SMS to improve segment/cohort performance.
- Be the marketing subject matter expert for everything required within the technology stack deployed for marketing automation.
- Deliver strong leadership through key stakeholder engagement and functional expertise
- Enhance and deliver digital and marketing strategies that position Horseland as the Heart of the Equestrian Community.
A bit about you/what we are looking for:
- 3+ years in a Marketing role
- CRM, Loyalty experience
- Strategic and Customer focused
- Loves retail, sporting goods or animals!