Marketing Communications Associate

HelloFresh

At HelloFresh, we want to change the way people eat forever by offering our customers high quality food and recipes for different meal occasions. Over the past 10 years, we’ve seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world’s leading meal kit company, active in 17 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: GreenChef, EveryPlate, Chef’s Plate, Factor, and Youfoodz.

The role

Reporting to the Marketing Communications Manager this role will work collaboratively with local and global stakeholders. This will include the brand team, CRM, online marketing, direct sales, customer operations and product management.

We’re looking for someone who loves words and has a passion for copywriting, as well as an organised and flexible approach to working.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What You’ll Do

  • Responsible for copy-writing across all different channels
  • Work closely with the brand, culinary, design and video teams to create engaging digital content aligned to the HelloFresh brand strategy – incorporating HelloFresh global content initiatives.
  • Develop and manage the Australian content calendar and distribution to multiple channels.
  • Use tools to assess the effectiveness of content and enable optimisation to achieve performance metrics.
  • Write, proof and edit content and all branded collateral making suggestions that are in line with our in-house style.
  • Manage the organisation of the copy request pipeline ensuring the workflow is kept on track.
  • Drive best practice programs by following the latest content, community and social trends.

What You’ll Bring

  • Minimum two years experience in a similar role with a focus on digital marketing, social, content development and copywriting.
  • Strong communication and written skills
  • An understanding of content marketing trends and SEO
  • Flexibility, enthusiasm and the ability to cope well under pressure
  • Experience with all key social platforms and analysis tools
  • Relevant tertiary qualifications in communications, media or journalism

What You Are…

  • A foodie, you love home-cooking and have a desire to work in the food industry
  • Excited about communication and have new ideas
  • Confident, creative and ‘switched on’
  • Proactive, ambitious, and assertive: you think beyond the scope of your assignment
  • A planner who can follow process i.e. workflow planning, quarterly planning, weekly & monthly reporting
  • Collaborative and comfortable working with multiple stakeholders both locally and globally
  • Passionate about our business and changing the grocery retail landscape in Australia

What We Offer

  • Healthy discount on weekly HelloFresh boxes
  • Annual learning and development budget to attend conferences or purchase educational resources plus access to the HelloFresh Academy
  • Budget for home office supplies
  • A diverse and vibrant international environment of 70+ different nationalities
  • Additional perks include:
  • The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase

To apply for this job email your details to hello@cturtle.co

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