Marketing Executive

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research, especially in CAMERA category to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process and work to critique and improve its outcomes.

1. WORKSHOP/EVENT

• Take key roles in creating and executing customer engagement activity

• Create workshop contents with internal groups as well as with photographer (KOL) / camera dealer

• Event management

2. PLANNING AND REPORTING

• Communicate product strategy/workshop content with internal groups as well as with photographer (KOL) / camera dealer

• Planning and following up with relevant departments

• Keep all reports and data related to workshop activities

3. CONTENTS CREATION

• Prepare and execution follow-up for Product POSM (Catalog, New product POSM, Promotion POSM) with the brand activation team

• Workshop content with internal groups as well as with photographer (KOL) / camera dealer

4. RELATIONSHIP MANAGEMENT

• Weekly PDCA follow-up with related departments (mainly within DIMK and sales department)

• Prepare and execution follow-up for Product POSM (Catalog, New product POSM, Promotion POSM) with the brand activation team

5. PRODUCT HANDLING

• Product sample management

Other tasks as required by the line manager

Qualifications

• Bachelor’s degree in marketing or related field
• 2 – 3 years of relevant experience
• Have knowledge of CAMERA technology or related products
• Strong analytical, communication, time-management, and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media.
• Excellent planning, organizational, presentation and communication skills
• Have knowledge/interest of digital imaging technology or related products, and careful handling of the products