Marketing Manager

  • Full Time
  • Vietnam
  • Posted 2 years ago

KOTO - Know One, Teach One

Position Description     

Marketing Manager

Responsible for the overall strategic and operational functions of Sales, Marcom, PR, and Branding.

Reporting Structure 

This position reports directly to the Founder/Chief  Executive Officer

This position line manages  Sales Executive, Designer,and Marketing Officer



The Marketing Manager will be expected to successfully manage and deliver on:

Sales and Marketing strategies development and execution

  • Analyze marketing research and data to dentify trends and insights to support the maketing strategy and plan
  • Develop new and creative growth of products and services
  • Facilitate marketing content development and deployment. Manage corporate and media relations
  • Propose and pursuit KPIs system for communications, sales and marketings upon approval
  • Drive market engagements
  • Organize, manage, and implement marketing executions to ensure timelines and deliverables are met
  • Identify opportunities and manage lead touchpoints from online and offline advertising, website, social, email marketing
  • Develop sales strategy for the markets and increasing sales activities to reach the agreed Sales Target.
  • Work with designer and digital lead to develop communication materials and successfully execute marketing plans that are aligned to the marketing strategy

Marcom team development

  • Manage the Team ensuring consistency in message and synergy.
  • Make staffing and hiring decisions with the support of the Human Resources department.
  • Build and  develop  a  Team  which  is  competent,  commercially  astute,  dedicated  and  efficient with clear development plan/ KPIs/ team spirit and professional coaching/training.
  • Ensure a positive attitude is maintained even when under pressure to achieve the marketing and sales objectives for each quarter in the year.

Build and manage Marcom budget

  • Make budgets and enable with specific campaigns, pricings, packages and other activities / offers to drive to meet company revenue and funding goals.
  • Monitor the efficiency of Marcom budgets allocated

Other tasks as assigned




Bachelor degree in Sales/Marketing or relevant field or higher


  • At least 5 – 7 years of experience in managerial position of Sales/Marketing/Business Development. Experience in Food and Beverage industry and/or development sector is a plus.
  • Demonstrated managerial skills, including experience managing complex marketing programs.
  • Demonstrated ability to run marketing programs including digital marketing
  • Demonstrated ability to develop strategies, create and manage budgets, develop staff


Salary: Negotiable

Yearly salary increasement

Performance bonus

Working time: From Monday to Friday, 8 hours per day.

Benefits follow Vietnam Labor Law

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