QLM Group
The QLM Group is seeking an experienced and energetic Marketing Manager to join our Corporate Marketing Team based at CentrePoint Tower in Phu Nhuan, HCMC. The Marketing Manager is a hands-on role that is responsible for coordinating the marketing activities of our marketing team, assisting in the production and delivery of marketing initiatives, particularly focusing on Digital Marketing strategies as part of this process.
We are seeking someone with a passion for marketing and a minimum of 5 years senior experience, particularly with strong knowledge of digital marketing strategies. You will demonstrate strong verbal and written skills in both English and Vietnamese, including writing and reviewing creative copy. This role will liaise with our Director of Marketing and other stakeholders, including our sales and management teams in order to deliver marketing outcomes.
The QLM Group is a dynamic and leading label and packaging manufacturer in Asia Pacific; including Hoang Ha Label Co in Vietnam, QLM Label Makers in Australia, Malaysia and Cambodia and BLM Labels and Packaging in Bangladesh. You will be an integral part of ensuring that entities in the QLM Group are represented as per the guidelines set out in our Mission Statement and Marketing Strategies.
DUTIES:
1. Manage the activities that promote business development through our Lead Generation Strategy. This includes the functions of researching and qualifying new leads, generating contact communication and following up with sales teams to determine the effectiveness of this strategy.
2. Manage the company’s participation at trade shows or events including bookings, stand preparation and supporting printed matter.
3. Manage the QLM Customer Care Program that measures follow-up with existing customers.
4. To undertake activities for corporate sales and marketing communication including letters, emails and telephone calls. This includes regularly scheduled email communication, periodic letters for promotional purposes or information updates and corporate gifts. This also includes administering and reporting on customer feedback. WHY??
5. To manage the function whereby company and contact information in our computerized Management Information System is updated as per information provided by clients or sales teams. This includes an understanding of the processes of Sales Supports/Executives.
6. Manage the function of digital marketing activities relating to the web presence of the QLM Group including updating information, news, events and images.
7. Abiding by the company’s policies and procedures on Quality Management, Lean manufacturing and Work Health and Safety. 8. Attend and actively participate in training and information sessions including (but not limited to) regular scheduled meetings, conferences, trade events and Lean meetings.
KEY COMPETENCIES:
The successful candidate will need to meet the following criteria:
1. Excellent Communication and Management skills, including the ability to speak and write in English and Vietnamese to a very high standard. You should also have a strong phone manner and presentation skills that are pleasant, polite and professional.
2. Knowledge (or ability to gain) of the printing industry (pertaining to QLM Group core business).
3. High Literacy and numeracy skills in English including the ability to write copy in English for corporate communication.
4. Operating competency in computer-based marketing programmes.
5. Ability to work independently, problem-solve and plan your day and monitor output.
6. Provide reports to management on Marketing initiatives and results.
7. Minimum of 5 years experience in a senior marketing role.