Music Operations Manager


About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. We’re a home for creative expression through videos that create a genuine, inspiring, and joyful experience.

Let’s join TikTok to improve content ecosystem of TikTok Philippines!

You will be involved in:

– Develop and implement music content strategy for the local market and responsible for the key results.

– Identify, build and amplify the viral music content, run through and summarize the life circle of viral music.

– Conceptualize and produce music and sound effects for the product.

– Oversee in-app music operation including music database management, recommendations, playlist curation and data performance analysis.

– Develop, maintain, and manage relationships with established and emerging artists and local labels, including working out the PH music artists database and onboard strategy; securing partnerships to increase TikTok music awareness and support product/business requirements.

– Work closely with the XFN team for each project to enhance the influence of TikTok in local music industry.

Who You Are:

– Bachelor’s degree or above in related fields or equivalent experience.

– Minimum 3 years experience in a music-related position with a successful track record.

– Tagalog speakers along with a good command of English, both spoken and written.

– Comprehensive understanding of local entertainment industry, familiar with a wide range of music.

– Deep understanding of TikTok and viral content building and the creative process of music creation from composition to production.

– Experience with managing music campaigns and initiatives from conception to completion.

– Basic knowledge of music licensing and music editing software.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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