Senior Officer, Business Marketing

Job Purpose
The job holder responsibility for designing, proposing business marketing activities – BB through:

• Business Marketing Planning and marketing performance management
• Design marketing content for program/campaign
• Marketing campaign management

Key Accountabilities (1)
Business Marketing Planning and marketing performance management

• Participate in, proposing overall BB marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups…
• Execution of marketing activities, budget, premium / stocks and provide update
• Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
• Prepare, propose and implement BB NPS survey
• Design, build, embed BB customer loyalty program by collaborating with other divisions and/or partnerships
• Propose KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment

Key Accountabilities (2)
Design marketing content for program/campaign

• Design content for marketing program, campaign
• Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

Key Accountabilities (3)
Marketing campaign management

• Develop, embed campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation
• Strengthen BB public awareness and branding through collaboration with bank-wide Marketing team for award participation…

Key Relationships – Direct Manager
Director, Business Marketing

Key Relationships – Direct Reports
N/A

Key Relationships – Internal Stakeholders
Other units in BB, other units in TCB

Key Relationships – External Stakeholders
Customers, organizations, business associations, state agencies (GSO, tax authorities …)

Success Profile – Qualification and Experiences

• Bachelor’s degree in Economics / Finance / Banking / Marketing / Business Administration
• Priority to have a master’s degree or higher
• Minimum 5 years in the position related to financial analysis / credit / market research, marketing of finance and banking
• Prioritize work experience related to corporate customers
• Mimimum TOEIC 550 or equivalent