Trade Marketing Specialist

Nguyen Kim Trading JSC


The Trade Marketing Specialist are responsible for devising and deploy marketing campaigns and manage the POSM at the stores, tracking competitor, improved promotion performance. Report to the Brand Manager within a company and oversee a variety of projects.


  1. Enforcement Promotion :
  • Quick action to build plan – budget – execution and tracking enforcement promotion programs.
  • Ensure uniformity and linkage between promotions of the week – month – quarter and year.
  1. POSM – Store Visibility & Communication
  • Categorize and manage POSM items at the stores. (Leaflet, standee… and distribution)
  • Manage budgets, implementations and changes directly with stores.
  • Work closely with store, designer team to planning, deploy & Report performance of Catalogue/POSM.
  1. Market Intelligence – Competitor Analytics & Promotion Performance Management
  • Tracking – benchmark competitor’s promotion |POSM|VM and suggest solutions
  • Evaluate store footfall, transactions, conversion rate, average of value, suggest improvement plans
  • Build up standards to evaluate the effectiveness of promotions.
  1. Legal Registration for Promotion Programs.
  • Apply for a license from the Department or Ministry of Industry and ensures that the program is implemented on time and in accordance with the law.
  • Consulting on scheme to ensure that the implementation plan is carried out in accordance with the actual situation and set objectives.
  1. Other support task
  • Website setting – update and manage data: Banner, content, update promotion’s info.
  • Report task for line manager.


  • Bachelor’s degree in Marketing
  • At least 1 year working experience in equivalent position
  • Attitude, behavior: enthusiastic, hardworking, ability to manage, work independently
  • English intermediate & Computer skills

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