Account Director


About the Role:

The Account Director is a senior leader in the business, working to develop, implement and champion excellence throughout the agency, staff and our clients.

The Account Director is a highly experienced and talented account manager that is comfortable leading clients ideas, change and teams.


  • Successfully build relationships with new and existing retail clients to understand high-level business problems and objectives.
  • Develop progressive digital strategies to solve business problems and objectives.
  • Maintain a best-in-class approach to, and knowledge of, digital marketing and retail strategies, platforms, channels and solutions.
  • Improve internal strategic approach, direction, and channel-level knowledge throughout the wider Sparro team.
  • Raise the level of business communications, client services and commercial sense within the teams.
  • Work with the business Partners and senior leaders to grow client spend, increase retention and onboard new clients; positioning Sparro as Australia’s leading digital marketing agency.
  • Become a thought leader in the industry through external opportunities and self-marketing


  • Liaise with key clients on a day to day basis at a senior level, developing strong professional relationships.
  • Develop client projects in line with business and channel objectives.
  • Engage and empower team leaders to develop and implement channel solutions.
  • Advise the business on high-level strategic direction, and channel and technology opportunities.
  • Develop team skills and culture in line with business direction and client requirements, focusing on new channels and opportunities.
  • Be an ambassador for the Sparro values and culture.
  • Lead key new business and cross-sell opportunities.


  • Highly-effective and confident client, stakeholder and staff management skills; including the ability to plan and host client and staff workshops, training sessions, pitches and meetings.
  • Exceptional communication, interpersonal and multi-level leadership skills.
  • An advanced ability to independently plan, strategise, and mobilise to achieve a project.
  • A confident and considered approach to problem-solving and project management.
  • Full awareness of digital channels and tactics with hands-on skills in at least one discipline or channel.
  • A natural talent for exploring and workshopping business objectives, using data and digital skills to develop project plans.
  • Hands-on skills in at least one channel or discipline, with a high level of working knowledge in all major channels.

Performance Measurement

The performance of the Account Director will be determined based on their ability to:

  • Engage clients in Sparro’s digital marketing offering, value and strategies.
  • Develop client relationships, positioning Sparro as a key business partner.
  • Develop team members’ skills, experience and confidence.
  • Develop and progress the wider professional offering of Sparro – conceptually and through technology.
  • Contribute to the values and culture of Sparro.

What to Expect

Profession + Leadership Training

Continuous learning is a huge part of our workplace culture. We provide opportunities for off-site training with professionals and specialists who are better skilled and knowledgeable in your chosen profession. Additionally, with our dedicated learning and development team and onsite performance coach, we offer in-house training sessions to upskill your qualifications.

We also provide a 20-week leadership training course with our founder and general manager. Through this training, we explore the vision of Sparro, how to manage expectations, elevating conversation and much more.

Mentoring + Support

We’re proud to say that Sparro spends 31,200 hours and $1m a year on training and mentoring our team.

The Account Director will work directly with the business partners and senior leaders. Who will provide support for the ongoing development of the employee to ensure their fulfillment and success within the company.

Through our in-house training and support, we also look beyond our company to aid our staff’s professional development, with access and encouragement to attend industry events, workshops and paid external courses.

Career Pathways

Excellent opportunities to become a trusted parter and work closely with the business leaders.

We have a transparent direction for our business and clear pathways for all staff; supported by regular reviews, training courses and personal development plans.

Sparro Culture

We value culture as a top priority. We know that we succeed by working collaboratively, drawing on our shared knowledge and growing together.

Culture isn’t just a set of behaviours, backgrounds, or interests – it’s a growth mindset, no ego, and having an openness to learn, challenge, be challenged, and share ideas.

We host regular social and sporting events, lunches and drinks. We love getting everyone together to celebrate our successes. We work hard and smart while providing flexible working hours for all team members. We offer remote workings, a pet friendly plant-filled office with casual working areas, and fully stocked fridge.


Supporting Sparro Families

Our comprehensive family plan leads the way in creating a shared, flexible and supported avenue for our people to raise their children.

This plan includes multiple weeks of paid leave for all carers, flexible hours, adjustable ‘Ease-In’ and return to work plans, nine months paid super at recommencement and much more!


At Sparro, we want to get our team back out there in 2022, but also support the Aussie economy and those that have done it tough in tourism, hospitality and regional areas.

To do this, every team member received 2x return flights to anywhere in Australia!

Our priority was also to finally get our international staff back home, so team members with loved ones in another country received 1x flight booking to anywhere in the world!

Revenue Share

We grow together. In learning, experience and ideas. It’s the basis of our culture, and the key to our success. We want to share that success.

Each member of our team is eligible for a quarterly revenue share when Sparro meets or exceeds our revenue forecasts for that quarter.

To apply for this job email your details to

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