Brand Manager – Secondment at Coca-Cola NZ

Ogilvy NZ

About the Role:

Ogilvy NZ is looking for a Brand Manager to join on a 2-year secondment to work with our client partner, Coca-Cola. You will be an Ogilvy employee, but based with the Coca-Cola team, so you’ll get to enjoy the best of both worlds of agency and client.

Role Responsibilities:

  • Manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics, and activity calendars, including Innovation projects and IMX Campaigns) in partnership with the Local Commercial team and Franchise Leadership.
  • Work closely with Regional category (brand) teams and provide market input to ensure multi-country brand programs, innovation projects, and the overall brand strategy meet local needs.
  • Input into End-2-End consumer & shopper engagement strategy and identify NZ specific engagement opportunities
  • Work with brand activation team at the local level on POS activations & promos and experiential marketing and events (leveraging assets), in coordination with bottlers
  • Lead adaptation, localisation, and real-time amplification of marketing campaigns for NZ working directly with agency partners across ATL & BTL.
  • Budget management.

Required Experience & Skills:

  • Brand management experience (4-6 years), including but not limited to execution of ATL media, adaptation of communication materials, experiential, events,
  • Business, commercial, and financial acumen
  • Experience working in cross-functional and cross-geographical teams is preferred.

Work Focus

  • Ability to independently execute brand programs
  • Ability to identify needs for campaign localisation or customisation as necessary
  • Ability to provide New Zealand specific input on marketing plans (e.g. consumer/shopper insights)
  • Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers

Communication Focus

  • The role will require frequent communication with regional market teams, regional IMX teams, and Bottler Customer Marketing Teams.
  • The role will also interact regularly with external agencies and with our bottler.

To apply for this job email your details to

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