Content Lead



At Sparro, we Expect More, and so do our clients. We don’t stay in our lane – we do what it takes to deliver more value and innovation.

We’re an ambitious and progressive bunch who love what we do and value our inclusive, supportive culture.


Sparro is looking for a Content Lead who will lead the content team, and work with other team leads across media, performance and SEO to develop and execute incredible creative content strategies and workshops across written, visual and video content. The remit can be further expanded to cover influencer, marketing automation and more.

The Content Lead acts at the intersection of creativity, research and advertising: developing rich, audience-led concepts that are activated in-market by the wider teams.

They will lead a team of content producers, copywriters, designers and editors.


  • Successfully manage relationships with new and existing clients to understand client objectives, and deliver agency value and results through content marketing.
  • Meet and exceed the objectives of clients through the successful development and implementation of content marketing strategies across SEO, media and performance teams.
  • Widen the current business approach to content and advertising in a unique, educated way.
  • Develop a best-in-class content marketing product and team


  • Lead a content team of copywriters, producers and creatives, supporting their professional development and resourcing.
  • Liaise with key clients and internal stakeholders to manage audience research, planning, strategy development and execution.
  • Develop and manage client projects, working with various internal and external stakeholders to implement content strategies, activated through digital channels including web, social media, YouTube, display, EDM.
  • Prepare and present client research and strategies; identifying and communicating new opportunities, value delivered, and strategic direction.
  • Contribute to new business pitches and content workshops.
  • Plan future team hires and service expansion.


  • Effective client, stakeholder and team management.
  • An advanced ability to independently research, plan, strategise, and mobilise to achieve a project.
  • A unique, data-led approach to content and creative development.
  • Video and design production knowledge, and experience managing creative projects.
  • High-level skills in digital channels, tactics and strategy.
  • Confident speaker with the ability to facilitate workshops.
  • A considered approach to problem-solving and project management.


The performance of the Content Lead will be determined based on their ability to:

  • Successfully implement content marketing strategies, exceeding client objectives.
  • Contribute to marketing strategies with research, audience data and client discovery.
  • Grow a best-in-class content marketing team with touch points across all Sparro channels.
  • Contribute to the values and culture of Sparro.


Profession + Leadership Training

Continuous learning is a huge part of our workplace culture. We provide opportunities for off-site training with professionals and specialists who are better skilled and knowledgeable in your chosen profession. Additionally, with our dedicated learning and development team and onsite performance coach, we offer in-house training sessions to upskill your qualifications.

We also provide a 20-week leadership training course with our founder and general manager. Through this training, we explore the vision of Sparro, how to manage expectations, elevating conversation and much more.

Mentoring + Support

We’re proud to say that Sparro spends 31,200 hours and $1m a year on training and mentoring our team.

The Content Lead will work directly with the business partners and senior leaders, as well as the existing team leads. Who will provide support for the ongoing development of the employee to ensure their fulfillment and success within the company.

Through our in-house training and support, we also look beyond our company to aid our staff’s professional development, with access and encouragement to attend industry events, workshops and paid external courses.

Career Pathways

We’re looking to develop our team to be the next leaders in our industry, and in our business. Excellent opportunities to become a trusted parter and work closely with the business leaders. With the potential to progress into a senior content role within the company.

We have a transparent direction for our business and clear pathways for all staff; supported by regular reviews, training courses and personal development plans.

Sparro Culture

We value culture as a top priority. We know that we succeed by working collaboratively, drawing on our shared knowledge and growing together.

Culture isn’t just a set of behaviours, backgrounds, or interests – it’s a growth mindset, no ego, and having an openness to learn, challenge, be challenged, and share ideas.

We host regular social and sporting events, lunches and drinks. We love getting everyone together to celebrate our successes. We work hard and smart while providing flexible working hours for all team members. We offer remote workings, a pet friendly plant-filled office with casual working areas, and fully stocked fridge.


Supporting Sparro Families

Our comprehensive family plan leads the way in creating a shared, flexible and supported avenue for our people to raise their children.

This plan includes multiple weeks of paid leave for all carers, flexible hours, adjustable ‘Ease-In’ and return to work plans, nine months paid super at recommencement and much more!


At Sparro, we want to get our team back out there in 2022, but also support the Aussie economy and those that have done it tough in tourism, hospitality and regional areas.

To do this, every team member received 2x return flights to anywhere in Australia!

Our priority was also to finally get our international staff back home, so team members with loved ones in another country received 1x flight booking to anywhere in the world!

Revenue Share

We grow together. In learning, experience and ideas. It’s the basis of our culture, and the key to our success. We want to share that success.

Each member of our team is eligible for a quarterly revenue share when Sparro meets or exceeds our revenue forecasts for that quarter.

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