Content Marketing Specialist

True North School


  • Define creative concepts and provide high quality & engaging content (in Vietnamese and/or in English) for promotional materials & lead conversion tools.
  • Support the development, implementation & optimization of integrated promotional campaigns and branding campaigns across all traditional and digital channels to drive enquiries and student enrolment growth.
  • Develop content to feed True North School website and social platforms, in collaboration with other marketing team members and in liaison with agencies, freelancers and interns.
  • Lead video projects & photo shoots including but not limited to looking for talents, liaising with students and lecturers, developing story and script, outsourcing and briefing agencies for production and post production.
  • Coordinate speakers, build scripts and facilitate talk shows at events & develop and/or update content for presentations & speeches at information days and other events.
  • Provide support for requests related to promotional collaterals for school engagement activities, global mobility program promotion, etc.
  • Provide support for requests related to campaign and social media channel report & recommendation for future campaigns and improvement.
  • Recruit, train and manage social media freelancers.


  • Bachelor degree in Marketing, Business or other related fields, studying abroad is a plus;
  • Minimum 2 years of experience in marketing or advertising;
  • Demonstrated portfolio of writing pieces for different platforms (VIE and ENG);
  • Ability in dealing with different stakeholders in managing expectations, resources and achieving agreed outcomes;
  • Demonstrated creative ability, high attention to details;
  • Ability to work independently and also participate as a productive team member;
  • Ability to work well under pressure and meet short deadlines;
  • Effectively communicating with various organizational functions;


  • Competitive salary, incentives, bonus;
  • Compulsory insurance (based on 100% gross salary);
  • Premium PTI healthcare insurance;
  • Impact-driven culture, international working environment;
  • Professional growth and career advancement opportunities;
  • Others: Free gym membership, public holidays/ birthday bonus, teambuilding, etc.;

To apply for this job email your details to

Job Overview
Job Location