Destination Director

Guardian Jobs

City of London Corporation

Would you like to be the architect of a world-class leisure offer for the City of London?

The City of London Corporation works at the heart of the world’s leading financial and business centre, but also celebrates an unrivalled 2000 years of history.

Combining centuries of tradition with cutting-edge innovation, the City Corporation offers a unique setting for your expertise. The Square Mile has been a centre for migration, trade, commerce, community and ritual since the Roman period, producing a melting pot of ideas, creativity and reinvention that thrives today.

Now, the City Corporation has ambitious plans to amplify this heritage as a leading destination for workers, visitors and residents alike – with a holistic business-leisure offer that takes its full place on the global stage.

Destination Director | competitive salary + excellent pension and benefits

With a reach spanning the organisation, and a mandate to draw on all teams in support of a City leisure offer, this exciting role has been created to drive a new ‘destination’ strategy for the Corporation. Under your leadership, the City will raise the bar, becoming known as a place of “must-do” events and a stimulating programme that is bold, exciting, sustainable and inclusive.

You will work with a wide network of partners drawn from business, retail, hospitality and cultural attractions, as well the GLA, London and Partners and local area BIDs, to ensure the promotion of the City as a global destination is high on the agenda. Collaborating with the Square Mile’s leading attractions such as The Barbican, Museum of London, St Paul’s, The Tower and others, you will deliver a compelling, curated programme of activity that reinforces the City’s offer and reach.

By engaging and harnessing the expertise of our strong City Envoy Network, you will build and maintain lasting commercial partnerships and sponsorships to realise this vision, and drive up visitor footfall and spend to hit ambitious targets, supporting the City to be the most desirable place to locate people and business in the world.

About You

To succeed in this role, you will have first-class experience of developing and delivering high impact place-marketing strategies in support of a world class brand. With sharp commercial acumen, you will have a strong track record in delivering successful audience strategies capable of increasing both footfall and spend. Key to this is your exceptional stakeholder management and ability to build and maintain critical relationships across the creative, private, public, and third sectors.

Media savvy, you will have experience of delivering high-profile cultural programmes and multi-faceted marketing and PR campaigns that maximise digital services to reach a wide audience. An excellent leader, you will have a strong track record of building high performing, creative teams and a style that empowers those around you to deliver.

For more information, click on Apply, or a confidential discussion about your suitability, please contact Frazer Thouard (07384 810 743) or Jude Watters (07594 250 060) from our retained partners at GatenbySanderson.

Closing date: Sunday 15th May 2022

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