Global Product Marketing Specialist – Networking and Projector


Job Description

  • Develop go-to-market strategy, create global marketing message and assets to speak to networking target audience precisely
  • Work with writer team, design teams or agencies to create press release and marketing assets including web pages, posters, POS materials, etc.
  • Understand the target audience and be able to outline marketing messaging to reach them – including key feature prioritization, value proposition statements, product page copy, etc.
  • Plan and execute global marketing campaigns with good utilization of digital marketing tools including owned media, earned media and paid media that engage the target audience while promoting targeted sub-brands and products.
  • Perform product testing to understand new features and the end-user perspective.
  • Sync business direction, promotion plan and execution with PM/sales/local marketing. Communicate with different functions/parties to ensure excellence in execution.
  • Track category project and asset performance using various KPIs – use the data to continually refine processes and materials.
  • Support global and local events, such as exhibition, press events, seminars…etc.


Ideal Background

  • Product marketing experience
  • Networking product interest and/or experience (preferred but not essential)
  • Marketing degree (preferred but not essential)
  • Proficiency in English language

Ideal Character Strengths

  • Good communication and coordination skill.
  • Independent, creative with drive, willingly to learn and also a team player
  • Exhibit creative thinking with a keen attention to detail
  • Requires a can-do attitude and ability to handle multiple tasks at the same time
  • Capable of working under pressure
  • 3-5 years working experience is preferred.
  • Salary is evaluated based on academic background and years of related work experience.

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