Marketing and Communications Manager

American Bureau of Shipping (ABS)

About the job

Why ABS?

ABS and its affiliated companies are global leaders in marine and offshore classification and other innovative safety, quality, and environmental services focused on the marine, energy, and government sectors. With more than 5,000 personnel globally, ABS and the ABS affiliated companies offer a dynamic work environment and multiple avenues for career growth

Marketing and Communications Manager

Responsible for overseeing the development and implementation of market sector marketing and communications, strategic objectives, and plans. Strategic, creative, and big thinker who develops and executes marketing and communications plans and initiatives in support of the business development objectives of the organization and its key market sectors. Key focus for this role will be supporting regional marketing efforts as well as playing a key role in the effective market rollout and ongoing marketing efforts for a portfolio of designated services and initiatives.

What You Will Do:

  • Reporting to the Manager of Strategic Marketing, leads development and implementation of corporate strategic marketing and communications plans.
  • Develops and implements business plans and supporting marketing and communications plans for defined market sectors and region
  • Aligns portfolio of products and services with market needs and drivers, driving to product commercialization.
  • Develops and maintains close relationships with influential industry organizations and institutions to position and create opportunity for ABS.
  • Stays actively informed concerning significant business and technical activities across the enterprise.
  • Stays actively informed concerning competitor marketing and communications initiatives.
  • Identifies innovative marketing opportunities within the industry.
  • Analyzes marketing efforts and campaign results for continuous improvement – reporting performance on all marketing and communications efforts including spend, conversion rates, pipeline contribution and ROI
  • Ensures the market sector marketing and communications plans are organized and operated to carry out the approved business and marketing plans.

What You Will Need:

Education & Experience

  • Bachelor’s Degree in related disciplines. A graduate degree is preferred but not essential.
  • A minimum of five (5) years marketing-related experience, including two (2) years of experience as a Marketing Manager or similar.
  • Experience marketing technical products and/or solutions for a B2B company.

Knowledge, Skills & Abilities

  • Strong interpersonal, team skills and attention to detail.
  • Leading marketing planning and activities in a dynamic environment
  • General understanding of business planning and execution as well as marketing metrics and reporting.
  • Must be a self-starter and able to assume a high level of individual responsibility.
  • Professional creativity and flexibility are essential.
  • Have extensive knowledge of one or more of the marine, offshore, engineering, or quality sectors.
  • Proven time management skills which demonstrate the ability to meet deadlines.
  • Some travel required (Minimal; less than 25%)
  • Working knowledge of the ABS Health, Safety, Quality and Environmental Management Systems.

Reporting Relationships

Will report to a senior manager.

Direct Reports



This job description is not intended, and should not be construed, to be an all-inclusive list of responsibilities, skills, efforts or working conditions associated with the job of the incumbent. It is intended to be an accurate reflection of the principal job elements essential for making a fair decision regarding the pay structure of the job.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.ompany: American Bureau of Shipping

Primary Location

Singapore-Singapore Singapore-Singapore

Work Locations



Marketing & Communications


Marketing and Communications



Employee Status


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