Marketing Manager

About ByteDance

Founded in 2012, ByteDance’s mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Responsibilities

• Develop & manage strategy, implementation and optimization of ByteDance’s strategic partnerships with selected partners, especially the collaboration with TV and agency
• Implement communications and marketing strategy for Indonesia that drives user growth, brand awareness, and in-app metrics along with local team
• Working closely with multiple stakeholders from local XFN and Beijing team to ensure the strategical alignment with each other on the key direction and specific project on each bi-month
• Measure the core performance of marketing campaigns, quick learning and digest to convey the insight to adjust strategy and tactics accordingly

Qualifications

• 4-5 years Experience in martech companies or creative/media agency
• Self-starter, fast learner with a can-do spirit, lower ego
• Up-to-date with the latest trends and best practices in social media and content marketing in Indonesia, an acute sense of discovery and amplify the trends in social media
• Strong organizational and project management skills
• Proven experience in identifying target audiences and in creatively devising mutual-channel marketing campaigns that acquire, retain and engage with TA for new products
• Excellent written and verbal communications in English/Bahasa, Mandarin is a plus
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment, who can readapt him/herself agilely under the fast-moving environment
• Strong team player and comfortable working cross-function, Passion for marketing and be bold to take attitude under pressure