Marketing Specialist


Hygiena provides rapid microbiology diagnostic tests and solutions for mission-critical, time-sensitive processes around the world. Hygiena’s proprietary diagnostic technologies enable customers to; prevent illness and save lives, comply with regulations, protect products and brands, run businesses more effectively. Solutions are sold in a wide range of industries globally, but the core focus is food safety. Headquartered in Camarillo, California and with offices around the world, we are actively looking for talented individuals to help grow the business!

At Hygiena we believe:

  • In providing the highest quality products & service
  • Being a leader in innovation
  • Having a compelling desire to improve and win in the marketplace
  • In contributing positively not only in the workplace but to our community and environment!

With rapid growth comes opportunity. We are looking for a Marketing Specialist to join our team! This is an opportunity to make a significant impact in the food safety space and be part of an enthusiastic, fun team with bold ambitions for the company within the region.


  • Utilizes knowledge of the food safety market to conceptualize and develop marketing campaigns that connect with potential customers at each point throughout the buyer journey, as well as leads nurture processes to drive accelerated sales.
  • Analyzes industry segments, competitive environment, and customer demographics (personas) to develop Hygiena’s message architecture, unique selling propositions and brand position in the marketplace.
  • Engage with channel partners to assist to develop and implement measurable campaigns on country-focused products using multiple platforms and channels.
  • Ensures campaign tracking mechanisms are in place to effectively track KPIs and develop reports.
  • Work cross-functionally regionally and globally as well as understand the VOC in the region.
  • Monitor progress and measure results of all key marketing campaigns through regular pipeline inspection & deal tracking. Create and manage a regional marketing dashboard that tracks the effectiveness & impact of marketing spend on the pipeline, using defined tools and resources.
  • Ensures compliance with and/or follows all organizational systems, programs, training, policies, and procedures as required and complies with relevant legal mandates. Seek guidance as necessary.
  • Actively support and participate in the safety program, both for self-protection and the protection of other employees, by reading and abiding by all requirements in the Safety Manual and Injury Illness Prevention Program (IIPP).
  • Carry out all responsibilities in an honest, ethical and professional manner.
  • Must be able to fulfill essential job functions in a consistent state of alertness and safe manner.
  • Handle various other duties as delegated by the Director of APAC Marketing.


  • Bachelor’s Degree in Science, Marketing, Advertising or a related field, or equivalent education and work experience, required.
  • Experience and knowledge of food safety with a regional focus on APAC Region.
  • 2-5+ years’ experience in Field/Regional Marketing field or similar marketing role
  • Has experience working in a regional role in the scientific and food safety across APAC and is able to demonstrate campaign success with channel partners driving omnichannel campaigns.
  • Strong client focus, relationship-building skills and stakeholder management internally and externally
  • Able to confidently manage multiple business/time-critical marketing projects and deadlines
  • Independent can-do attitude and can operate with minimal direction and is able to be an active contributor at a regional and global level,
  • Working knowledge of digital marketing, SEO, social media CRM systems, exhibition management, marketing automation tools and a range of other platforms to develop, launch and measure campaigns. Google Analytics knowledge a plus
  • Must be an excellent team player with a positive attitude and have a commitment to development in their role and within the team.


  • Excellent verbal and written communication.
  • Must be able to use discretion and independent judgment.
  • Must be able to work in a team environment.
  • Must be able to pay close attention to details.
  • Must be able to adapt and flex to a changing environment. Must be able to co-manage and inform campaign success, evaluate and report on event performance, post-event ROI tracking, and host post-mortem debrief(s).

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