Senior Copywriter

Publicis Groupe

  • Inspiring, managing and operating creative teams and its support services to develop an effective and profitable creative product that delivers on relevant client and market needs.
  • Finding ways to develop an atmosphere within a creative team such that it fosters successful work for the agency’s clients while providing a rewarding climate for team members.
  • Cultivating and inspiring a team of creative staff who possess the aspiration, intellect, and creative talent capable of developing memorable experiences for client’s brands.
  • Building strong and lasting client/agency relationships.
  • Collaborating with the planning and account function to consult and advise senior clients to help frame up their problem and encourage broader and bigger thinking.
  • Working alongside the planning function, if called for, to help uncover deep behaviour and emotional needs surrounding a creative challenge to help shape the translation of research into macro insights that ignite creative concept development and idea generation.
  • Develop concepts and experience plans in a manner that is relevant to the brief, brand and market needs while communicating the magic through a story.
  • Leading agency presentations when required and possible, both in new business pitches and current client creative run-throughs.
  • Collaborating and leading multidisciplinary teams including art directors, visual designers, UX designers, writers, producers, videographers, technologists and studio/production (print, video, online).
  • Brainstorming visual and copy ideas with other members of the creative team.
  • Writing and presenting various copy options, which may be presented to client as a story board.
  • Modifies copy that satisfies both the client’s and the campaigns objectives.
  • Oversees the production phase of his/her respective project.
  • Accountable for checking all content being advertised.
  • Responsible for taking a client’s brief and generating original copy ideas that grab attention of the target audience. This can include creating straplines, slogans, body copy, jingles and scripts.
  • Works on multiple projects.
  • Works well under pressure .


  • Worked as senior copywriter for 2+years, at least 5 years as copywriter or content writer.
  • Can start from Mid January, 2022 is a strong plus
  • An interest in capturing and telling exceptional stories of people.
  • A personal purpose of making human centred work.
  • Highly creative and imaginative.
  • Has a good written and interpersonal skills.
  • An eye for detail.

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