Social Media and Content Executive

Sarnies Group

Sarnies Group is a boutique group of companies across Singapore and Thailand focused on creating the best lifestyle and hospitality experiences available. We build and run businesses from cafes, restaurants, e-commerce, and technology and have a lot of fun doing it.

We are looking for someone to join us as a Social Media & Content Executive. This person will work closely with the marketing team to manage content across the group’s F&B concepts, both visual and written. This person should have a keen eye for viral food content and have a strong interest in the industry, while being able to apply those skills to offline channels.

Currently the group has 7 outlets across Bangkok and Singapore with more to come in 2022 and 2023 – Sarnies Bangkok, Sarnies Roastery, Sarnies Sourdough, Pimp My Salad, Sarnies Sukhumvit, Sarnies Singapore, Santi’s Singapore.

Job responsibilities:

  • Managing monthly campaign briefing – to be in charge of writing the overall concepts and content angles on the briefs to ensure the ideas are well understood by third parties
  • Brainstorming with the team to strategise for monthly growth of social media channels and sales across the stores
  • Constantly researching into competitors to see the market standard and find out new product launches or new types of content we can push out for our customers while prioritising growth
  • Managing photoshoots with the agency and liaising with operations to ensure products are ready on time and that products are accurately photographed to the Sarnies Group standard
  • Working closely with the Social Media Agency to approve visuals and English copy for social media channels across the group
  • Ad-hoc English copywriting across all platforms including physical posters and table stands in-store and social media posts
  • Ad-hoc content creation for FB/IG – taking content in-store at the outlets and developing content angles and copy
  • Ad-hoc creation of IG stories by taking photos/videos in-store or using Adobe Illustrator and Photoshop templates

We are looking for someone who:

  • Has attention to detail
  • Organised and manages their time well
  • Strong English copywriting skills (Thai copywriting abilities is preferred)
  • Experience with Adobe Creative Cloud is preferred
  • Works well in a team environment
  • Flexible – we are a small team of people and we‘re always there to help each other out even though it’s not in our job description
  • Takes initiative to learn more about the industry, the business and help improve processes wherever possible
  • Creativity and a great eye for good content

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