Wholesale Marketing Manager – HSBC Global Asset Management


About the job

Some careers grow faster than others.

If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Global Asset Management, the investment management business of the HSBC Group, serves HSBC’s worldwide customer base of retail and private clients, intermediaries, corporates and institutions invested in both segregated accounts and pooled funds. Global Asset Management fulfills its purpose of connecting HSBC’s clients with investment opportunities around the world through an international network of offices in approximately 30 countries, delivering global capabilities with local market insight.

We are currently seeking a high calibre professional to join our team as a Wholesale Marketing Manager.

Principal Responsibilities

  • Drive all marketing initiatives related to improving penetration of new private bank clients, as well as increasing the existing wallet size of existing ones
  • Plan and execute campaigns via traditional media, social and digital media, website, events, partnerships, collaterals, etc. to raise the profile of HSBC AM among private banks and acquire business
  • Measure and manage the costs, efficiencies and ROI of marketing activities
  • Work closely with sales to understand and fulfil client needs
  • Build relationships with Investment Team, Compliance Team, Product Marketing Team, Product Development Team etc. to ensure marketing activities are smoothly delivered
  • Partner with Corp. Communications Team to identify external and internal publicity opportunities
  • Manager external vendors such as agencies, media planner, production houses and printers
  • Ensure Global Standards are being practised and complied in day-to-day initiatives
  • Be the project manager to ensure deliverables are accurate and in a timely fashion

Desired Skills and Experience


  • University graduate
  • At least 8 years’ fund marketing experience, preferably coverage of private bank segment
  • Well-rounded marketing skill across broad marketing mix (ATL, BTL, digital, event, etc.)
  • Experience with HK and China markets and good knowledge of the local regulations
  • In-depth knowledge of investment terminology and understanding of portfolio management concepts and industry
  • Excellent communications skill – written and oral English and Chinese
  • Good inter-personal skill. Ability to work with teams of different background
  • Strong project management skill, deadline and detailed-oriented
  • Excellent PowerPoint, Excel and Word skills

You’ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

To apply for this job email your details to hello@cturtle.co

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